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Digital business cards and privacy

What a digital card's profile shows, what someone who taps it sees, and the rights Türkiye's personal data law (KVKK) gives you over your data.

13 November 20264 min read

In this article

4 min read

  1. 01What the card carries
  2. 02What the profile shows
  3. 03What someone who taps it sees
  4. 04What KVKK says
  5. 05When you save someone else's card
  6. 06In short

In brief

  • The chip and the QR code on the card carry only your profile's address; the card holds no personal details.
  • The profile is public and shows only what you put on it.
  • KVKK gives you rights over your data, and Avant gives you ways to use them.

A digital business card means sharing personal details on a web page, so it's fair to ask who sees what. The short answer: your profile shows only what you put on it, and the chip in the card gives a phone nothing but your profile's address.

What the card carries

The chip and the on an Avant card carry only your profile's address. Your name, your number and anything else personal aren't stored on the card, so losing the card doesn't lose your details. Mark a lost card as in your Studio and its chip stops opening your profile. The QR code printed on it leads to your profile's own address and keeps working: whoever finds the card sees what your profile shows to everyone.

What the profile shows

The profile is a web page you put together, and you decide what appears on it:

  • If you don't add your phone number, the profile has no phone number.
  • Things you'd rather not share, such as a home address, can simply be left off.
  • You can remove any detail or link whenever you like; the card opens the current profile.
The profile shows what you choose to show; a detail you don't add isn't there.

Note

Bear in mind that the profile is a public page. Anyone who taps your card, or knows the address, can see what you show there. Choose what goes on it as you would choose what to print on a card.

What someone who taps it sees

The other person sees your profile in their phone's browser and, if they like, adds you to their contacts with . They don't install an app or sign in to anything.

Avant runs no advertising or behavioural trackers on your public profile; it only measures how fast pages load, without cookies. Embedded content you add to your profile (a video player, for instance) may use its provider's own cookies. What is kept on a device is set out in the Cookie Policy (in Turkish).

What KVKK says

In Türkiye, personal data is protected by Law No. 6698 on the Protection of Personal Data (). Under the law, personal data may be processed only on certain legal grounds or, where none applies, with . The law gives the people whose data is processed a set of rights, among them to:

  • Learn whether their data is processed, and ask about it if it is
  • Learn why it is processed and who it is passed to
  • Ask for incomplete or wrong data to be corrected
  • Ask for data to be deleted or destroyed when the law's conditions are met
  • Object to a result against them that comes solely from automated analysis of their data

The data controller must answer such a request within thirty days at the latest.

At Avant, for these rights:

  • The privacy section of your Studio shows how to send a request about your data (a copy, a correction, or stopping a use).
  • You can apply in writing with the KVKK Application Form (in Turkish).
  • You can delete your profile from your Studio's settings.

What Avant processes and why is set out in the KVKK Notice and the Privacy Policy, and how data is protected on the Data Security page (all in Turkish).

Note

This article is general information, not legal advice.

When you save someone else's card

Tip

Whoever hands you their card has chosen to share their profile's details with you. Even so, use them for the purpose they were given: adding a number from a business meeting to a bulk messaging list, for instance, may need separate consent.

In short

The card carries only an address, and the profile shows only what you choose. KVKK gives you rights over your data, and Avant gives you ways to use them. If you're curious how the card is read, see NFC or QR code on a business card?

Your card, with a profile that stays current

Buy the card once; your profile stays free and always up to date.

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The card they keep.The profile you control.

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